Ran into this link yesterday and it is an interesting collection of logos over time. I think Canon and IBM steal the show in here
http://designcow.net/identity-design-samples/evolution-of-famous-brand-logotypes/
Another observation is the Coke and Pepsi Co logos. I think so many changes over time just shows the constant need to reinvent themselves to beat the competition. Saab logo is too much for me to absorb, i spent 5 mins trying to find its evolution but couldnt and did Nokia start of with a fish in their logo? What the hell was that?
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