Hyundai unveiled its new entrant EON pitting it directly against the likes of Altos and Ritzs, with EON Hyundai enters the sub 3lakh segment market previously dominated entirely by Maruti. This segment has always been Maruti's fort and no new entrant could match Maruti's after sales. GM tried this with its Chevy Beat, but people still wanted a strong after sales - service, if anyone could match Maruti's service, it could only be Hyundai, they have been in India for long now and they have seen success through their Santro, i10 and i20 models. The design on EON looks fluid and contemporary, it carries the 814cc engine with 6 variants. I think Maruti will be forced to rethink its existing Alto design which has been unchanged since its introduction, infact it borrowed heavily from the M800, with Hyundai snapping at its heels, I think it will be good competition to watch out.
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